Summary: Now or Never

The must-read summary of Mary Modahl's book: "Now or Never: How Companies Must
Change Today to Win the Battle for Internet Consumers".

This complete summary of the ideas from Mary Modahl's book "Now or Never"
shows that the battle for internet consumers is still underway. It can still
be won by either traditional companies or internet start-ups. However, in her
book the author states that time is running out: traditional companies cannot
ignore the internet for much longer and internet start-ups need to start
generating profit soon. This summary presents three key objectives that
companies should aim to achieve over the next five years if they want to win
the battle and prosper.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge

To learn more, read "Now or Never" and find out why it is so important for
companies to gain prominence on the internet in order to survive in the
future.