WHEN IN CHINA: A GUIDE TO CHINESE BUSINESS CULTURE (Bilingue chinois + Pinyin- anglais)

Voici une petite méthode pour vous permettre d'acquérir les bases de chinois commercial.
Tous les textes sont accompagnés de leur transcription en pinyin ainsi que de la traduction en anglais.
L'ouvrage se présente de la manière suivante :
Vocabulaire clé (pinyin + anglais)
Texte en chinois avec la transcription pinyin superposée
Notes pratiques sur le texte en question
Question pour lancer le débat
Version en anglais
Table de matière
Chapter I Chines Business Etiquette
Meetings
Dinner table etiquette
Gift giving etiquette
Chapter II Common Preferences an Taboos among Chinese People
Colors
Numbers
Animals
Zodiac animals
Chapter III Chinese Festivals
Tradition chinese festivals
"Personal PR" during festivals
Festivals and business
Chapter IV Chinese Personal Relationships
Personal relationships
Face
Family relationships
Superior-subordinate relationships
Colleague relationships
Customer relationships
Govrnment relationships
Chapter V Chinese Business Negotation Styles
Etiquete first
Harmony is everything
Generality and details
Principles and flexibility
Hierarchy and decision
Other details
Chapter VI Demographics of China
Population policy and current situation
Difficulty in education end employment
Agsing population and business opportunities with the elderly
Major data from China's Sixth Population Census in 2010
Chapter VII Political System and State Institutions
China's political system
China's state structure
Chapter VIII China Traditional and Modern Business Culture
China's tradition business culture
China's modern business culture
Inspirations